news broadcaster

Booming: Television News Channels in India

2009-04-30T19:42:00.004-07:00

News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. Now the private channels made the news an essential commodity like food, cloth and shelter. The strong point of all today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Local events to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of news. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.

Indian Television - Flash Back

Television in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the same day, DD National channel was launched. The aim of launching the National channel is nurturing national integration, and inculcating a sense of pride in Indians. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was added to provide an exclusive entertainment for the urban viewers. In the beginning, this channel was confined to metropolitan cities.
As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international news to the national viewers. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The World This Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news, which the regular DD news was failed to carry out. This program is ranked as one of the country’s finest and most popular television shows. In 1989, NDTV produces India’s first live televised coverage of the country’s general elections. The critical and commercial success of the coverage sets a new standard for Indian television. After the Gulf War the media panorama has changed forever.

Golf War – The Catalyst

Post-1990 satellite television in India has become transnational in nature. It coincided with the entry of multinational companies in the Indian markets under the Government policy of privatization. International satellite television was introduced in India by CNN through its coverage of the Gulf War in 1991. In August 1991, Richard Li launched Star Plus, the first satellite channel beamed the signal to Indian subcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s first privately owned Hindi channel to cater the interest of Indian viewers. This ignition followed by Sony and a little later by domestic channels such as Eenadu, Asianet and Sun TV. Entertainment programs had begun to occupy center stage in the organization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to aid in the process of social and economic development had clearly been diluted. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan planned to sell some slots for news programme under sponsored category. In February 1995, NDTV becomes the country’s first private producer of the national news ‘News Tonight’, which aired on the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme became popular for its comprehensive coverage and unique style presentation by Late S. P. Singh. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak”. Large number of viewers across India had been watching Aaj Tak as a daily habit because of its innovative style of news presentation. Besides that Nalini Singh’s five-minute fast paced, condensed daily news capsule Ankhon Dekhi, TV Today Network’s Business Aaj Tak and Newstrack was aired on the Metro channel of Doordarshan. This is the period when satellite channels concentrated on entertainment programmes for their respective channels. Doordarshan was still ruled the most wanted area ‘news’.

Major Players

Doordarshan’s monopoly was broken in 1992, when private television channels infiltrated into the Indian boundaries and entertain the viewers as much as possible. In the beginning of 1990s, the private channels offered only entertainment programmes. The entertainment programs include family drama, comedy serials, children programmes, cartoons, movies, talk shows, recipe shows, musical concerts, non-fiction programmes etc. Private entertainment channels added some infortainment programmes to their Fixed Point Charts (FPC). Keeping the demand of infotainment programmes in mind, the media houses started to produce news magazines, entertainment magazines and news programmes for different channels. India’s premier business and consumer news broadcaster and a leading media content provider, Television Eighteen India Limited (TV18) started India’s first ever entertainment magazine ‘The India Show’ on Star Plus in 1993. This emerging media powerhouse provided prime time television content to almost all leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. After The India Show, TV18 produced a weekly business news program India Business Report for BBC World. Indian viewers had very limited options (like public service broadcaster Doordarshan, BBC and CNN) for watching the television news. For televised news, the viewers had to watch Dordarshan and some international news channels like BBC or CNN. In this race to provide more news, more information, Zee Television jumped into the battlefield by launching the news channel Zee News in 1995. This News and current affairs channel revolutionized the way news was delivered to the viewers. Since its inception Zee News has endeavoured to be the fastest to provide news, working towards a single goal of Sabse Pahle (Always First). The other round-the-clock news channel, the Murdoch-owned Star TV beamed its exclusively 24-hour news channels, Star News in 1998. Star made a contract of five year with Prannoy Roy-owned NDTV (New Delhi Television Company) to provide news content for this news channel.
The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. This televised conflict also sets a news benchmark for wartime journalism. During the Kargil war, common citizens witnessed how their brave Jawans fought despite in hostile conditions and watched the war front live by the exclusively news channels, Star-TV and Zee-News. The live coverage of the battlefield helped to create a euphoria of patriotism among the Indian masses, which later facilitated into collecting huge funds for the welfare of the families of Kargil martyrs. Every news programme draws the attention of large number of viewers but Kargil war attracts private broadcasters to invest more money in the broadcasting business by launching a news channel. In November 1999, TV18 entered into a 49:51 joint venture with CNBC Asia to launch CNBC India. TV18 is the sole program provider to CNBC India, and produces 12 hours of local content per day on this 24-hour satellite channel.
After the huge success of news programme ‘Aaj Tak’, TV Today group launched a 24-hour Hindi news channel with the same name ‘Aaj Tak’, in December 2000, which covers India with insight, courage and plenty of local flavour. Within 11 months of its launch, Aaj Tak emerged as India’s number one news channel and was awarded Best News Channel award from Indian Television Academy Awards. Some mega events apart from regular interesting items (such as Kandhahar hijack, September 11 attacks, Afghanistan war, attack on Parliament, Iraq war, Godhra carnage and riots) have driven up the viewership. As time passed, NDTV’s five years contract with Star group for outsourcing of news and related programming expired on March 2003. With the expiry NDTV forayed into broadcasting business by simultaneously launching two 24-hour news channels; NDTV 24X7 – English news channel and NDTV India – Hindi news channel, which targets the Indian diaspora across the world. News crazy Indians received more news at faster speed from different channels. Any unusual happening can be caught by the television camera anywhere form Rastrapati Bhawan to bedroom. The power of TV journalism was become more visible by the major sting operations like Operation West End and Shakti Kapoor Case. This style of investigative journalism has brought about a change in the way we look at news, amidst new notions of editorial freedom. The world’s largest family ‘Sahara India Parivar’ launched a 24-hour national Hindi news channel, Sahara Samay, in March 28, 2003. It is the first ever city-centric satellite news channels covering 31 cities in India with their own city news bulletins. Keeping the demand of news in mind, the Union cabinet approved the proposal to convert the DD Metro to DD news in a meeting held on 3 October 2003. Consequent to these decisions, DD-News channel was launched on 3 November 2003. You might have noticed that the news channels are language specific. But DD’s news channel contains the round the clock news bulletins in Hindi/ English are also telecast twice a day on the National Network of DD National.
‘Aap Ki Adalat’ fame Rajat Sharma, Sohaib Ilyasi, the man behind the highly successful ‘India's Most Wanted’ and Taun Tejpal, editor-in-chief of Tehelka roped together and launched a free-to-air Hindi news and current affairs channel India TV on May 20, 2004. Indian viewers had more expectations from this channel. The much-awaited news channel hopes to set itself apart from the existing ones by setting new benchmarks of responsible journalism. Speaking on the occasion of the launch, Rajat Sharma, chairman, India TV, said, “We aim to change the way broadcast news reporting is being conducted in the country. India TV will set new benchmarks by maintaining international standards of responsible and credible news reporting. We will stay away from graphic depictions of violence and sensationalism of news. We will uphold the viewer's right to correct information and their right to truth and verity. India TV is not just a news channel, it is a movement.” NDTV as a pioneer in Indian television news, set to create a fresh revolution in high-quality business news with the launch of NDTV Profit. NDTV launched this 24-hour business channel on January 17th, 2005.
There is no saturation point in launching of news channel, just booming like sky as the limit. Entertainment channel to infotainment channel, infotainment channel to news channel, news channels to business channel and Business channel to lots more. Now the satellite channels become more topicality with international standard. When we are talking about topicality, CNBC TV18, the only business channel, continues to be the medium of choice for India’s decision makers, affluent audiences across the country since 1999. It has set the pace for the growth in number of television channels by launching a 24-hour consumer channel in Hindi called ‘ Awaaz’. This news channel focusses on empowering consumers on decision-making related to investment, saving and spending. All the programmes are catering to consumers across different walks of life, which included personal finance; variety of markets including commodity, stocks, savings etc.; small businesses; education & career guidance; and verticals like health, shopping etc.
Another news channel was finally launched into the already cluttered news space in Indian television. Jagran TV Pvt Limited's news channel, Channel 7 up-linked to the air on 27 March 2005. The channel has been set up to cater to the vast Hindi-speaking audiences, already being targeted by a slew of news channels. Channel 7 developed every programme with a bid to cater to all types of audiences and not just pre-dominantly male audiences who get attracted towards news channels.

Regional Leaders

To cater the interest among the Indians, Doordarshan televises programmes in Hindi and associate Official languages. It has launched a number of Regional Language Satellite Channels (DD - 4 to DD - 11 and DD - 13) and telecast programmes in Assamese, Bengali, Gujarati, Malayalam, Marathi, Kannada, Telugu, Kashmiri, Oriya and Tamil. The Regional channels relayed by all terrestrial transmitters in the state and additional programmes in the Regional Language in prime time and non-prime time available only through cable operators. The Doordarshan regional satellite channels telecast major news programme with some entertainment programmes.
If you think about the private regional channels, they have followed the path of the Big brother (i.e Doordarshan). They are neither completely entertainment channel nor exclusively news channel. They are following the middle path and claiming themselves an infotainment channels. The private channels televise through the state dominant languages. Rising advertising revenues and increasing numbers of viewers have provided the impetus for many big players to enter into the business. Some regional media leaders like ETV, Sun TV, Asianet have a strong grip over the regional market. Some major players tried their luck in different states. Zee television has three regional channels; Zee Marathi, Zee Punjabi and Zee Bangla. Star Network entered into Tamilnadu by launching Star Vijay, one of the most popular entertainment channels in India broadcasting in Tamil. Besides that ETV Network is a part of the well-established Ramoji Group, has created 12 dedicated infotainment regional channels. ETV network is the source of rich entertainment of eight different languages. Those are: Telugu, Bangla, Marathi, Kannada, Oriya, Gujarati, Urdu; and Hindi to viewers in Uttar Pradesh, Rajasthan, Bihar and Madhya Pradesh. Every ETV Network channel focuses exclusively on its audience’s unique cultural identity, its aspirations and its distinct socio-political character. Let us think about the south Indian language Telugu, there are around twelve satellite channels are roaming around the sky with different taste and different flavour. These channels include three news channels, one song-based channels and rest are infotainment channels. When we confine ourselves into news, three channels (ETV2, TV 9 and Teja News) exclusively devoted to news programmes.
Sahara India Pariwar is proud to have five news channels as the bouquet of Sahara Samay. These channels are: Sahara Samay NCR, Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch. These channels are youthful and vibrant channels targeting students and women, besides that hardcore news stuff. The regional news channels covers the entire spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings, etc. Now national news channels cannot confine its boundary to national level. They cannot ignore the regional news because of the stiff competition form the regional cannels. Regional news channels are entering into the competition with a strong will power and also with an aim to portrait regional issues in national and international level.

What Has the Media Done to Our Democracy?

2009-04-30T19:42:00.003-07:00

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What Has the Media Done to Our Democracy?
By Vernon Stent Platinum Quality Author

Article Word Count: 1321 [View Summary] Comments (0)
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If you live in a democracy you may be counting your lucky stars. No
dictatorship for you. Of course, what goes hand-in-hand with a democratic
society is a free press as it was known - a free media in modern speak.

For the purposes of this article, I will split the media into two categories:
partisan and non-partisan. By partisan, I am not just referring to a political
party but any party, or pressure group, that has an axe to grind. Usually
partisan media is biased either to the left or to the right of politics. Some
outlets claim to be in the middle but reserve the right to take a view on
specific issues. Some others exist to promote - or decry - a specific issue or
limited basket of issues.

In most countries, partisan media tends to be print and internet.
Non-partisan media tends to be broadcast media. I know there are plenty of
exceptions (e.g. many local radio stations in the U.S., Russia etc), but I am
taking liberties with a sweeping generalization.

With media that is partisan we usually are aware from which angle they are
coming from. We would probably not choose to consume this media if we were not
sympathetic with the thrust of the given publication. With partisan media you
generally are aware that you are receiving information where the emphasis is
weighted a certain way.

What is of greater concern is media that is supposedly unbiased. Usually, as
stated, this is broadcast media and often this impartial, non-partisan output is
stipulated by law. In theory we should be able to count on these outlets as a
safe haven for straightforward and accurate information. Broadcast media in
western countries is generally free of government interference as long as what
they broadcast is decent, truthful and, of course, is impartial. But is there
any such thing as unbiased reporting of news? How can this be measured? A crude
method used by some broadcasters is to count complaints from the left and from
the right. If the two balance then that's all right then. Trouble is, most
complainers do not declare which part of the political spectrum they are
complaining from, so this complaint-counting exercise is in itself subject to
valued judgements and therefore bias.

In the UK the BBC has about half the share of total broadcasting. It is one
of those organizations that is charged with providing unbiased news and
information. The problem with the BBC, as with other similar organizations
around the world is they decide what news to broadcast and in what order
or priority; they decide who to interview and they ask the questions.
Don't get me wrong - I wouldn't want it any other way. To have a media outlet
controlled by government, for example, would be potentially disastrous. But the
ability to set the news agenda gives large broadcasters a great deal of power.

The old adage is never truer: with power comes responsibility. Those
broadcasters who decide to run these news stories are, by definition,
censoring those news stories. Many a well planned press release and news
conference has been scuppered by the red pen (or delete key) of a news editor.
Many a politician with a story to tell has been diverted into a completely
different subject by the interviewer whose editor is intent on an ambush. A
journalist once said that a good journalist is someone who gets a politician to
say something they didn't want to say (or words to that effect). What arrogance!
And this is another sport of journalists. Journos talking about other journos.
Perhaps they will eat each other and we can start again. They have a curious way
of confusing their own output with public opinion. An interviewer earnestly
feels that he is representing the public when he puts his questions. Did he
conduct a poll? How does he know what questions we want him to put?

The BBC, as well as being obsessed with class (a quaint notion about having
upper, middle and lower strands of people) has often hailed the "end of
deference". I, for one, agree that deference is not appropriate. I do
however, feel that disrespect of politicians is wrong. What they have forgotten
is that politicians were elected by us The People. By showing a lack of respect
to our politicians, the unelected journos, editors and producers are showing
disrespect to us, The People. The sad thing is that a free media that is not
interfered with by government is surely an essential element in a democracy. The
arrogance and downright rudeness shown by some broadcasters is undermining this
notion and bringing free media into disrespect.

Any rumblings against this trend are never aired - for obvious reasons - the
broadcasters simply ignore it. Politicians dare not complain for fear of being
virtually boycotted by the media, or worse, being pilloried. It may be too late
already. Those that interview politicians usually earn more than their
interviewees. Isn't that symbolic of the shift in power in our society? In the
UK, political parties are gradually merging into a liberal, left-of-centre lump,
herded like sheep by the largely liberal minded BBC.

I am not suggesting that the BBC is institutionally biased nor that there is
a great conspiracy. It's simply that it attracts liberal-minded people just as
the majority of those in the arts tend to be on the left and industrialists on
the right. That's the way it is. By the same token, the media have strong links
with the entertainment industry. Surely, the mirror image of the damage done to
politics is the generous promotion and subsidies given to the arts, including
commercial cinema. How many other commercial enterprises are subsidized in this
way? Could a ball-bearings manufacturer plug his product on the BBC in the way
that a film or theatre producer can promote his? Imagine the uproar on the media
if government subsidies to the arts were taken away. Also, though, imagine the
uproar from the same media if my political representative asked for a pay rise!

The mad thing about this is that the BBC itself often muses about the lack of
respect for politicians and the low turnout in elections. What nerve!

Lately there has been a great deal of anti U.S. sentiment coming out of the
BBC. This was at one time confined to Justin Webb, their U.S. Correspondent who
attempted on more than one occasion to belittle Americans. While he has recently
been far more reasonable and more rounded in his coverage, the rest of the BBC's
anti U.S. output seems to be gathering pace.

Surely a broadcaster which is supposed to be impartial should at least stick
to a few ground rules:

1. Cut out the speculation: stop trying to predict the news. Just report
facts

2. Don't analyze the news. Just report facts

3. Don't pass judgements. Just report facts

4. Don't load questions with biased judgements

5. Try to make questions shorter, so that the interviewees can be heard

6. Remember that you are part of a democracy and do not run the country. We have
our own politicians to do that.

Those that study recent history will know of the important and sometimes heroic
part that the media, including broadcast media, has played around the world,
especially when combating reactionary regimes and aiding fledgling democracies.
Bombed transmitters, locked-up and murdered journalists, smashed printing
presses: all these inexcusable acts are a testament to the importance and power
of the media. It will be tragic if too much power turns our society into a
dictatorship - dictated by the media itself, leaving our politicians - and
therefore us - as bystanders.

Perhaps we should wind the clock back a little. No to deference, but yes to
respect. No to pontificating and yes to straight news reporting. Back to a
bygone age such as that featured at bygonetv.com

Bygonetv.com features old tv shows such as The Adventures of Ozzie and Harriet

Article Source: http://EzineArticles.com/?expert=Vernon_Stent

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* MLA Style Citation:
Stent, Vernon "What Has the Media Done to Our Democracy?." What Has the Media Done to Our Democracy?. 17 Feb. 2006. EzineArticles.com. 30 Apr 2009 .

* APA Style Citation:
Stent, V. (2006, February 17). What Has the Media Done to Our Democracy?. Retrieved April 30, 2009, from http://ezinearticles.com/?What-Has-the-Media-Done-to-Our-Democracy?&id=147268

* Chicago Style Citation:
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